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Progressives Have The Right Goals, But Sabotage Their Own Efforts

How Progressives shot themselves in the foot — twice

Glenn Rocess
7 min readNov 11, 2020
Alexandra Ocasio-Cortez is replacing Bernie Sanders as the leader of the Progressive movement. But the movement needs to stop sabotaging itself (source)

Here’s the first lesson of salesmanship, whether in the corporate world or in politics:

It’s not what you sell, but how you sell it.

In other words, you can have the greatest idea since sliced bread, but if you can’t figure out how to market it, well, it won’t sell. Marketing is everything. That’s why most laptops and desktops run Windows instead of Apple today. The crappiest product on the planet will sell like hotcakes if properly marketed.

That was the lesson Pet Rocks taught the world in the 1970’s. If you haven’t heard of them, here’s the story (yes, it’s from the Wiki. Sue me):

In April 1975, in a bar with a friend, Gary Dahl listened to his friends complain about their pets; this gave him the idea for the perfect “pet”: a rock. A rock would not need to be fed, walked, bathed, or groomed, and it would not die, become sick, or be disobedient…Dahl’s biggest expense was the die-cutting and manufacture of the boxes. The rocks only cost one cent each, and the straw was nearly free.

The same thing applies to politics. Yes, we all hate the Nazis, but here’s a quote by Hermann Goering that we should always bear in mind:

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Glenn Rocess
Glenn Rocess

Written by Glenn Rocess

Retired Navy. Inveterate contrarian. If I haven’t done it, I’ve usually done something close.

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